This Kleenex campaign turns the everyday tissue box into an unexpected hero during the chaos of a new school year. As students and parents face runny noses, sneezes and the endless mess of back-to-school madness, the Kleenex tissue box saves the day. The campaign positions Kleenex as an essential classroom and everyday hero.
The design approach for the Kleenex “Back-to-School” campaign combines playful comic-book aesthetics with the colorful energy of school season. The Kleenex tissue box becomes the central superhero character featuring a cape and dynamic poses that make it feel like a fun classroom sidekick. Bright colors, bold typography, comic-style bursts, action lines, and speech bubbles create a sense of movement and excitement, while familiar school elements reinforce the setting. The overall look should feel energetic and kid-friendly while remaining clean and recognizable as Kleenex, making the tissue box feel like an everyday hero that comes to the rescue when school chaos strikes.
digital ad
billboards
***For educational purposes only.***
