This alcohol-infused hard candy brings a playful twist to Halloween with a grown-up treat that delivers authentic bourbon flavor pairings in candy form. The candy is inspired by Jim Beam's classic whiskey profile, offering rich notes that true bourbon fans will appreciate. Perfect for an "adults-only" Halloween experience, this candy embodies a bold essence of sweetness with all of the buzz.
This campaign began with creating a series of vector characters to represent each distinct flavor. The advertising was then inspired by the playful aesthetic of the brand alongside pairing the company with Lyft (rideshare) to ground the campaign by promoting responsible consumption.
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***For educational purposes only.***
