Experience the wonder of Latinx art at the Allentown Art Museum with the limited-time "El Museo del Barrio" exhibit. Explore masterpieces from renowned and emerging Latinx artists in a stunning collection that celebrates creativity across cultures and centuries. Originated in New York, this showcase highlights the under represented experience of the Latinx community and is now traveling throughout the country.
The art direction for this museum exhibit blends sophistication with a sense of discovery to reflect the celebration of Latinx heritage and artistic innovation. For the visual style, I wanted to emphasizes a clean and modern layout with a powerful color palette. This theme allowed the artwork to stand out and lead the overall visual aesthetic of the entire campaign.
Brochure
(exterior)
Brochure
(interior)
mockups
vinyl Banners
social media
